Webinars: Key Elements & Best Practices

Ah, webinars. Holding a business conference and providing training with a select pool of individuals have never been easier before this technology came into the picture. Convenient, interactive, cost-effective—web conferencing lets you leverage power of content to promote your brand or solutions, educate your audiences, and establish your authority in your industry.

As webinars are not created equal, it’s quite a challenge to hold one that can truly work wonders for your business. According to Adigo—a premier provider of corporate collaborative tools—conducting a webinar and leaving the rest to chances is a huge mistake. You need to cover all the bases to ensure your efforts would bear fruit.

Here are three key elements of effective online seminars and the best practices to make the most of them:

1. Content

Often ambiguous, the idea of content in webinars is never limited to the material you’d share to your audience or talk about; your entire discussion is the content. The reason webinars are such a hit is because participants can always check the recording for viewing. Unlike traditional in-venue seminars, your words would never be forgotten, thus the gist of your message is intact.

To make your recordings more digestible, divide your video into bits and pieces.

2. Partnership

There’s nothing wrong with flying solo, but inviting other speakers makes your webinar more valuable to everyone. Pairing with a more established brand that complements your brand can help increase your number of participants. Your audience might consider your web seminar more relevant to them because it adds a different dimension to the theme of the discussion, instead of revolving just around your field of expertise.

3. Engagement

No successful webinar is without excellent marketing. Engaging with your prospects, registrants, and participants (after the seminar) is everything. Tailor your messaging to those you invite, who sign up, who attend, and won’t attend. Anyone who’d miss your webinar could still be a lead (or a sale) in the future.

The way you’d use these elements to achieve your business objectives depends on your goals. Clearly define them from the start and use them to guide you every step of the way.