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In the world of advertising and marketing, “tone of voice” is simply the public persona that your brand decides to take on. It is all about the use of written copy, images, videos, sound, lighting, and other elements to establish a specific tone and atmosphere. This is why if you are a business owner who wants to establish your brand identity and get the word out about your products or services, you need to invest in a unique tone of voice—one that consumers can easily recognize and distinguish from the rest. It’s the only...Continue reading »

Consumers are rapidly moving away from using desktop computers. As smartphones become more powerful, more and more people are using their iPhones and Galaxy Notes to do almost everything, including do a web search, stream media content, play video games, learn and work, and, of course, shop. The adoption of mobile phones is increasing everywhere in the world. The share of the American population that owns a smartphone crossed 85 percent in 2021. This year, the total number of smartphone users around the world also reached 6.4 billion. The...Continue reading »

When people shop for a new laptop or desktop PC, one of the tech specs that they consider is storage. Two of the most popular forms of storage are solid-state drives (SSDs) and traditional hard-disk drives (HDDs). These internal devices serve as the backbone of most, if not all, all storage applications, including cloud storage, data centers that host the internet, NAS servers and external hard drives. If you’re on the market for a new computer, you might be thinking about whether getting a PC with an HDD is still worth it. After all,...Continue reading »

From this generation onward, technology has become part of our daily lives. From a simple text to communicate to business expansion, technology has played a vital role in economic growth. In this day and age, technology has become important and it has done a lot of change since the first telephone has been invented. Technology made people’s lives better and more convenient, that it has become a necessity. Though some research would say that there are health risks involve from using too much technology, the world would not be a better...Continue reading »

Any business that hopes to keep its customers and gain a wider audience—especially during pandemic times—is making investments in the online space. If your company is one such business, then the importance of online presence and digital marketing is not new to you. Focusing your efforts online doesn’t just give you a leg up among competitors nowadays. It is a must for the survival of your business. The need for a strong online presence involves having a website that does not just generate a few mindless clicks with no results. Paid...Continue reading »

With the rise of e-commerce and social media, digital marketing is now the modern standard for advertising. It has become essential to the success of every business in today’s highly competitive digital landscape. But utilizing digital marketing strategies isn’t easy. From maintaining customer communications, creating engaging content, setting up social media visibility, establishing advertising initiatives, and evaluating data-driven analytics, all these things take considerable time, effort, and money to create a strategic plan. Given...Continue reading »

Designs come and go. What was once a popular design a few years ago may not hold up today. It is the painful truth that many designers have to deal with. It makes their job harder as they have to find different ways to create something new and fresh. But that does not mean that they cannot use old designs. There are still many designs that have managed to stand the test of time. Industrial designs may seem tacky in today’s contemporary age. But if used right, it can still be a good choice for many designers. You see, the execution...Continue reading »

Espionage is everywhere in the corporate world. Spying, headhunting, and hacking are everyday occurrences that happen to every company. While eliminating these problems might be impossible, you can minimize their occurrence and give the other company a harder time. Secure Your Information Secure your data the same way you secure your building — with trained security experts. If your company connects to the web/Internet, you’ll need to secure those connections from hackers, phishers, viruses, and Trojan programs. The usual anti-virus...Continue reading »

As a small business owner here in Northampton, you’re probably enjoying the favourable business climate in one of the UK’s top areas for growth. But as more people have come to town over the past few years and started doing business, you’ll be facing increased competition as well. You may find it essential to ask the question: are your marketing efforts truly effective at increasing your exposure and creating a good return on investment? Have a look at these three common marketing mistakes you might have made, and consider working...Continue reading »

By now, business owners should have an idea about the importance of building a website. If you don’t have a website, you can lose potential clients. You will also miss the enormous opportunity to build your brand’s online reputation. Despite this information, a lot of business owners still don’t have their website. Almost 2 million small and medium businesses in the United Kingdom continue running their business without a website. Did you know that having a website can give you as much as $106 billion increase in revenue per year?...Continue reading »