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In every business, it’s necessary to constantly try to get new clients. You may have proper leads sometimes, but eventually, you’ll run out of people to call on your list. When this happens, you’ll need to do something that many newbie salespeople hate: take cold calls. Cold calls can be difficult and frustrating because you’re calling up strangers who don’t know a thing about what your company is and the products or services you’re selling. Most of the time, they would just tell you that they’re not interested or slam...Continue reading »

When you run a business, it is important that you find customers. The best way to do that is by running a proper marketing campaign. The problem is that it can have a high cost. But thanks to modern technology, there are several marketing options out there that even small businesses can use. Here are some of them: Referral Marketing The problem that many businesses have when marketing themselves is that people are often wary about self-promotion. This is where referral marketing comes in. This approach turns over the duty of marketing...Continue reading »

For the past years, data breaches are becoming norms than exceptions. Breach Level Index revealed more than 14 billion data records had been stolen or lost since 2013. That means every day, businesses lose an average of 5 million records. That’s about 68 breached data records per second. These cybercrimes are expensive—in fact, too costly for many businesses. By 2021, this will balloon to $6 trillion a year. That’s double the amount in 2015. It doesn’t come as a surprise that about 60% of small companies eventually shut down after...Continue reading »

You’re working for a brand design studio based in Phoenix, Arizona. You’re one of the leads in the creative department. You’ve worked on visuals for websites, large format signages, book covers, product labels, and other similar projects. You love your work, using the tools available, and working with fellow creative people. But it’s something that you’ve done for the past three years, and you are looking for a different challenge. You’re a self-taught artist, which was the reason why you landed a job in the creative field....Continue reading »

The advancement of technology has been both a boon and a bane for businesses. When DVDs came into existence, VHS tapes soon became a thing of the past. When Netflix and video streaming came into existence, video rental firms lost customers and had to close shop. Now, with music streaming becoming the main method to listen to your favourite songs, many people say that compact discs (CDs) will soon join the VHS tapes and video rental stores into oblivion. Some even say that the near future has no more room for businesses offering disc publishing...Continue reading »

The experience of working in an office has changed so much these past few years. Back then, people relished the idea of waking up bright and early in the morning to heading to the office and do some work. Working in an office felt more like a lifestyle upgrade than just simply building a career. These days though, a lot of people drag their feet to the office because there are a lot of hurdles they wish they didn’t have to tackle. The daily commute is horrendous, office cubicles are too small, coworkers are hard to deal with, and...Continue reading »

In a world where diversity is being embraced, and everyone can have a voice on the internet, through social media, there is still one thing that unites us – time. From America to China, whether you’re rich or poor, young and old, everyone gets the same 24 hours a day. And among other things, that means we are all constantly aging – it is the great equalizer, as they say. Unfortunately, even though many elderly people can still be productive members of society, many factors combine to curtail the benefits afforded them. From...Continue reading »

It’s important to keep a close eye on your business, especially if it’s just starting up or still growing, which is why most small business owners and/or managers are oftentimes seen being the first to go in and the last to go out of their small business’ office or shop. However, certain circumstances could prevent the owner or manager from going to the shop/office. In fear of operations going awry and negatively impacting the business (or even the brand), some managers make the poor decision of closing shop temporarily or limiting...Continue reading »

Noise has become embedded in people’s daily lives so much that some find it even more unsettling when they’re in a very quiet place. Think about it; if you’ve been living in the city most of your life, you’ll probably find it uncomfortable going to a small town where the loudest sounds you’ll hear are most likely chirping birds. This situation that most people find themselves in can be dangerous, however. Noise pollution is not something you should be accustomed to. Noise pollution is not only annoying, but it’s actually detrimental...Continue reading »

The modern data network is now an essential component of all industries and businesses. It proves crucial in making the right choices, keeping track of your progress, and reaching out to clients. However, when most people put together their IT department, they assume all they need is a few computers and internet connectivity along with some downloaded applications. IT networks are not this simple. You should hire an expert dealing with IT network support services, regardless of whether you are just starting your business or have been operational...Continue reading »