Based on figures from Statista, mobile phone users around the world will reach 4.77 billion in 2017. Meanwhile, a 2015 survey conducted by Flurry found that mobile users spend 90 percent of their online time using mobile apps instead of the mobile web. It is no wonder that more businesses are leveraging on this mobile revolution.
Mobile app developers in Denver have been helping businesses take advantage of the increasing mobile users in the U.S. Here are four ways your business can benefit from having its own mobile app.
Mobile apps create a direct marketing and customer service channel.
In the age of social networking sites, customers directly contact businesses through Facebook, Twitter, Instagram, and other social media platforms. Having your own mobile app creates a new and direct channel to contact customers – one that is highly targeted and has no competition.
Mobile apps provide customers with more value.
The customer journey doesn’t end when he or she purchases the product or service. Whether they are pleased or disappointed, they can easily leave online reviews for the rest of the online community to see. To maintain high customer experience and satisfaction, mobile apps help deliver value to the consumers through targeted loyalty programs, entertaining games, personalized customer service, and instant freebies.
Mobile apps make your brand appear even stronger.
In today’s mobile world, having a mobile app is beneficial for your brand. Apart from giving customers the added value they are looking for, it makes your brand look stronger and more approachable than those others that do not have their own mobile apps.
Finally, people are increasingly using mobile phones in their daily transactions; a mobile app strengthens your relationship with them. While mobile app development may seem like a huge company expense, it is an investment you will surely benefit from.