So you want a website for your business. There are many DIY website design platforms out there. While they can help you create a website, they don’t actually help you in optimising and maximising your investments in digital marketing.
Working with professional web design teams can help you address some of the most common problems websites face today. Here are 4 big ones that you need to focus on.
1. Responsive Design
Did you know that 30 percent of mobile online cut a transaction because the site is not optimised for mobile? Clearly, your website’s design affects the customer experience and satisfaction. A design and IT support company in Kent can help you make your website design responsive so you won’t lose customers.
2. Slow Loading Time
Have you ever abandoned a website because the pages are too slow to load? A report from Kissmetrics says that 47 percent of online users expect a page to load in less than two seconds. Otherwise, 40 percent of people abandon a website completely if pages take more than three seconds to load properly.
Building a website is a great way to showcase your products and your company. But if you don’t tell online users what to do after they land on your page, what’s the point? CTAs should not only be limited to websites and social media accounts. Your e-newsletters should have a CTA too. Emails with CTAs enjoy a 371 percent increase in clicks and a whopping 1617 percent in sales!
4. Security Issues
A Forbes article showed that around 30,000 websites are being hacked every single day. This means that customer information and safety are being put at risk. Without a strong IT security platform in place, you risk not only losing your customers but also your credibility.
A company website is now part of the whole customer experience and satisfaction. If you want to give your customers a great experience through your brand, you have to improve how you showcase your products online. Consider these issues when building or improving your website.