Whether you are an entrepreneur in Utah or a business owner in Denver, you’re probably aware that mobile is undeniably the future of marketing. This doesn’t mean that you understand the ins and outs of this platform. In fact, you probably don’t even know proper app development, or how to tap into the full potential of mobile marketing.
One thing is for sure – it’s never too late to learn. Here’s how you can catch up.
Show users the value of your app.
Several studies reveal that the majority of people are on their smartphones in apps 85% of the time. If they don’t grasp the value of your app, they won’t download it or stop using it. Therefore, don’t let the product speak for itself – explain how it works, why it’s relevant, and how to get the most out of it.
The very first moment they engage in your app will make or break your potential mobile marketing tool. This is the most critical stage, because around 90% of downloaded apps are deleted just after the first use if the user doesn’t understand it. To prevent this, ensure that the user flow is intuitive and seamless, and that it doesn’t involve a lot of processes. You can create short and focused video tutorials to make it easier for them.
Learn to personalize your approach.
Always keep in mind that your target market is comprised of people from all walks of life. Develop personalized mobile strategies, and consider your target audience’s different lifestyles, gender, behavior, location, and preferences, to name a few.
The secret here is doing market research, which can reveal what makes your target market tick. You can use the collected data to personalize both mobile messaging and in-app experience.
Mobile marketing can help you develop meaningful relationships with your clients, collect insights regarding them, and maximize return on investment – as long as you do it right.