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Many businesses fail to harness all the benefits of online marketing because they often have the wrong take on what it takes to succeed. To stand out in your chosen industry, you need great insights into what the customers want. Only a few people move past the first page of search engine results when looking for a product or service, notes a top provider of fitness SEO in Gilbert, Arizona. If your business is not on the first page of search engine results pages or SERPs, you are not a contender in the online marketing scene. Topping the search engine results is viewed...Continue reading »

If you look into it, technology is one of the reasons counterfeit culture prevails. It is the ease of access to inexpensive resources and the ability to hide in plain sight that allow counterfeiters to create products of inferior quality but with features hard to distinguish from that of their authentic counterparts. Because of technology, counterfeiters do not even need to take time to produce imitation items. Fortunately, technology can now be on the side of good again to fight this prevailing consumption of everything fake. Tamper-proof...Continue reading »

When passengers hop on a plane to reach their travel destination, their minds are filled with fantasies of people they might meet and experiences they can share at home. When a police officer arrests a man accused of murder, thoughts of finding out the truth and possibly getting a promotion fills his head. In both scenarios, none of them realizes that much of their success in reaching their goals hinges on a technology developed years ago: high-performance liquid chromatography (HPLC). HPLC and the Freedom of Man “The main object of...Continue reading »

Most businesses now understand the importance of a strong presence online. After all, over 90% of customers are found online. Some business owners and marketers, however, think that all it takes to tap into the vast online market is putting up a website and then periodically uploading content on it. They then soon find themselves lagging behind their competitors and contending with significant losses. This is primarily because website designing is not a one-off service. The interaction between your business and a company offering web...Continue reading »

One can never stress enough the importance of cybersecurity to the business and even the country. In the 2018 cost of data breach report, this cyber issue cost a whopping $3.86 million. It was nearly 7% higher than in 2017 information. To make matters worse, cybercrimes will only become more complicated in the future. Kaspersky believed that by 2020, at least two main groups would dominate. One of these will be more business-centric. Their “work” will involve beyond stealing data files for sale in the black market. They will participate...Continue reading »

SEO is currently the buzzword in digital marketing. Though it cuts across all forms of digital marketing, most companies focus their SEO efforts solely on their website. That said, their social media and PPC platforms continually suffer from losses. You can employ several SEO tactics on all the platforms you use for digital marketing. These techniques are designed to complement your website’s SEO efforts and boost its overall ranking on search engines. The key to reaping the benefits of digital marketing, as an SEO services provider...Continue reading »

From Taiwanese tycoons to Australian entrepreneurs, the revolution of mobile apps has taken the worlds by storm, spurring a lucrative market. In today’s technology-driven world, you can do almost anything through the apps in your smartphone as mobile app development companies come with better solutions to everyday tasks that make their client’s lives easy. A research report published by analytics and market data research company, App Annie, showed how mobile apps and their revenue are expected to increase significantly over the...Continue reading »

In a digital age, the need for companies to prepare for cyber attacks is more vital than ever. According to the Australian Criminal Intelligence Commission, the country is an attractive target for cyber crime syndicates due to the nation’s high use of modern technology and relative wealth. Breaches in security can devastate even the most resilient of businesses. Cyber attacks result in financial loss arising from the theft of corporate information, financial information, contracts, money and customer data. These incidents damage the...Continue reading »

So, you have finally launched your online shop, and everything is set. You have a compelling website, your branding is on point, and you have a great set of products. Now, what is next for you? The answer: getting clients to buy your products. But how do you do that? You need to get your business known first. Unfortunately, this is where most online entrepreneurs get stuck because they do not know how to promote their store. But being an online shop, it should actually be a no-brainer that you will need to invest heavily in digital marketing...Continue reading »

As the year draws to a close, it is time to look back at what your company has achieved and to think about what more it can achieve in the future. A year-ender analysis of every aspect, including online and offline marketing strategies, will prepare you for the challenges the new year will bring. The same aspects are used to assess your company’s achievements and losses for this year. Businesses have to do this so that they will know which aspects to maintain or improve to achieve success. The following aspects are especially important...Continue reading »